The full rebrand includes a new logo, new product naming conventions, an enhanced website, and more.

MIAMI, October 5, 2021 ( – Business Telecommunications Services (BTS), a leading telecommunications enabler for over 20 years, has announced the launch of their new corporate image. It is the first image change since the company’s birth in 1993. The new image is meant to represent BTS facing new digitalization opportunities and industry challenges with a fresh-air approach. This is also reflected by their rebranded slogan, “New look, new challenges, same principles, same values”.

The new logo uses disruptive colors in a sound-wave design while keeping essential elements from the previous image. Such elements include the lettering font and the boxes containing the company’s abbreviation. The logo represents the company’s innovative spirit with a design that also reflects the company’s history.

“We are in a constant process of transformation,” said Ricardo Olloqui, President and Co-Founder of BTS. “This new image represents our future and new projects that we are developing while maintaining the essence of BTS.” 

The full rebranding initiative includes the new corporate image, new product naming conventions, an updated line structure, and a new website.