LoopUp, a leading multinational provider of cloud telephony solutions, has secured £12 million in equity funding, with BTS Group among the strategic investors. The partnership aligns shared goals and worldwide innovation, combining BTS Group’s leading investment group in global communications and technology with LoopUp’s expertise in cloud telephony solutions.
Owned by the BTS Group, BTS, a leading provider, technology enabler, and partner to CommTech players, is a key supplier of cloud numbers and international voice termination services to LoopUp. The BTS Group’s investment highlights a growing synergy between BTS and LoopUp as they work together to deliver exceptional global reach, quality, and scalability. By leveraging BTS’s robust international network and infrastructure, LoopUp enhances its proposition of globally-consolidated procurement and management of telecommunications to multinational organizations.
This partnership is particularly timely, given the meteoric rise of Microsoft Teams, one of the fastest-growing enterprise communication platforms. While Microsoft Teams offers a feature-rich experience, it lacks integrated telecom solutions. Building partnerships with cloud telephony providers like LoopUp is essential to empower businesses with reliable, globally integrated voice capabilities.
Rafael Olloqui, CEO and Co-Founder of BTS Group, emphasized the potential of this potential, saying: “We see significant synergies with LoopUp and are thrilled to partner with them. This investment aligns with our strategy of expanding our cloud communications portfolio, and we believe that together we can accelerate innovation and enable seamless global collaboration.”
The partnership meets current telephony demands and explores next-generation services that enable robust, scalable, and feature-rich communications across platforms. It enables BTS and LoopUp to deliver advanced telecom capabilities that enhance the functionality of platforms like Microsoft Teams.
As LoopUp continues its impressive growth, having doubled its revenue in core cloud telephony services over the past two years, the strategic collaboration with BTS reaffirms both companies’ commitment and roles in evolving the global communications landscape.
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