A stimulus to the value and growth strategy of MedUX hand in hand with BTS
BTS Group is leading a new investment round in the Spanish multinational MedUX, a global leader in the measurement, monitoring and improvement of the user experience and quality of telecommunications networks and services.
Inveready and other new strategic partners, including a group of family offices and investors with significant positions in other companies in the TMT sector, also participated in this round.
MedUX began 2022 facing new challenges and pursuing new and ambitious goals thanks to this operation. The company will rely on the resources obtained in this round of financing to open new markets and accelerate its growth, developing new business areas and new products and use cases, especially related to ultra-fast networks, such as 5G, Wi-Fi 6 or FTTx.
Currently, MedUX monitors and compares the user experience and quality of service of more than 60 operators in 20 countries. Its clients include large telecommunications groups, such as Vodafone, Orange, Telefónica, Millicom, América Móvil and AT&T, and government entities in Spain, the United Arab Emirates, Costa Rica, Colombia and El Salvador.
Luis Molina, MedUX CEO, reported, “We are very grateful to all the investors in this round, both the new shareholders and the previous partners who have collaborated in making it a success. This step is fundamental in order to consolidate our international business, boost activity in Latin America and expand to new regions in the United States, Africa and Asia”.
With the opening of a new office in Miami, MedUX initially opted for expansion in the US market and the consolidation of its presence and activity throughout the American continent. This operation will serve to strengthen MedUX’s global presence in many other areas.
Another objective in this new stage will be to expand MedUX’s ecosystem and portfolio of measurement solutions to offer a more comprehensive service adapted to the needs of the market and clients such as telecommunications operators, regulators and digital companies.
“We want to become pioneers in the collection, consolidation, processing, exploitation and advanced analysis of performance and traffic data in the industry”, said Luis.
Ricardo Olloqui, President and Co-Founder of BTS, noted that “this new round of financing allows us to consolidate our position as an industrial partner and reference for MedUX, one of the main lines in our positioning strategy in the field of advanced network analytics and improving the customer experience”. BTS first invested in the company in 2018 and it continues to bet on innovation and the Spanish company because MedUX has the necessary capabilities “to turn this project into a main player in this market on all continents”. The operation is part of BTS’ global strategy, which includes great visibility and involvement in disruptive technologies in recent years and significant expansion in new geographies, thanks to the joint venture with Softbank, S and BTS Global K.K.
BTS’ more than 20 years of experience as a global leader in solutions for the telecommunications industry will be a springboard for this strategic alliance. With headquarters in the USA and a significant operation center in Spain, BTS also has a significant presence in Latin America, Asia, Africa, Europe and the Middle East. Since 2020, BTS has been one of the top 10 operators in the wholesale telecommunications market globally.
Ricardo points out that “this decision will allow us to generate great value and corporate growth, relying on the innovative capacity, talent and international vocation of MedUX and on the complementarity of portfolios with the BTS Group”.
MedUX is a Spanish multinational company that specializes in the measurement, monitoring and improvement of the user experience and quality of telecommunications, fixed, mobile and television networks.
Founded in 2014, the company has a presence in more than 20 countries, mainly in Europe and Latin America but also in Africa and the Middle East. In addition, it has a team of approximately 50 people at its headquarters in Madrid (Spain) and offices in Miami (USA), Bogotá (CO), Mexico City (MEX), San José (CR) and Zaragoza (Spain).
MedUX’s innovative technology makes it possible to offer operators, regulators and companies from other sectors independent quality statistics and real-time experience.
MedUX has proprietary technology, both hardware and software, which has been recognized with several patents from the United States Patent and Trademark Office (USPTO) for its fixed, mobile and television measurement robots and its proprietary speed test. MedUX already has methodologies and equipment ready to measure the latest technologies, specifically FTTH and Wi-Fi 6 in the field of fixed networks and 5G in mobile networks.
Today, the company monitors and compares the services and user experience of more than 60 operators around the world, and its clients include large national and international telecommunications groups, such as Vodafone, Orange, Telefónica, Millicom, América Móvil/Claro and AT&T, and government entities, including Mineco (Spain), SUTEL (Costa Rica), TRA (UAE), SIGET (El Salvador) and CRC (Colombia). Among the most common use cases are competitive intelligence (benchmarking), network monitoring and optimization and regulatory compliance.
With a strong emphasis on technology and process automation for over 20 years, Business Telecommunications Services (BTS) has become a technological leader within its segment in the telecommunications sector.
BTS’ natural ability to adapt and evolve has allowed it to be not only an international service operator but also a technological ally for countless strategic partners throughout the years.
BTS’ diverse portfolio of products, all self-developed and patented, include voice management, storage and inventory management, mass messaging management and intelligent call center services.
Driven by such a multiproduct offering in 2017, one of Asia’s biggest investment firms considered BTS to become a key technology partner in establishing S and BTS.
Today, BTS Group has expanded globally through a number of affiliated companies offering highly specialized services and products in various fields and markets.